Bravery Trust can provide emergency financial relief and financial counselling to serving & ex-serving members of the Australian Defence Force who have an injury or illness as a result of their service. The services include welfare and veteran specific financial counselling.

CLIENT

Department of Veteran Affairs

ROLE

Branding
UI/UX

Only the brave

This project in particular exemplifies my Digital Design and UI/UX experience is the Branding, UI/UX and Web Development of Bravery Trust (an agency of Department of Veterans' Affairs). In this project I learnt a lot about the obstacles faced by Australian Veterans asking for help, and solved many user flow drops through simple visual language, organising of information and promoting the proudness and dignity of these individuals through the visual language. Empowering more Veterans to ask for help, resulting in a 270% increase in Support Applications received within the first 3 month from launch.

Following this launch of this re-brand and web development, a small, successful campaign in collaboration with Coles lasting just 5 days resulted in raising $232,000 to support the mission of Bravery Trust in the Veteran community.

Contact

Melbourne, Australia
Phone: +61 403 591 286
Email: [email protected]
LinkedIn: linkedin.com/in/axytrix

© James Howard 2022